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In , Davis wrote to Strauss asking to partner with him to patent and sell clothing reinforced with rivets. Levi accepted Davis's offer, [12] and the two men received US patent No. Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck , a bottom-weight fabric. The denim used was produced by an American manufacturer. Popular legend incorrectly states that it was imported from Nimes, France. A popular myth is that Strauss initially sold brown canvas pants to miners, later dyed them blue, turned to using denim, and only after Davis wrote to him, added rivets.

Initially, Strauss' jeans were simply sturdy trousers worn by factory workers , miners, farmers, and cattlemen throughout the North American West. Later, the jeans were redesigned to today's industry standard of five pockets including a little watch pocket and copper rivets.

Fewer jeans were made during World War II , but 'waist overalls' were introduced to the world by US soldiers, who sometimes wore them off duty. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib.

Indeed, until , Levi Strauss called its flagship product "waist overalls" rather than "jeans". After James Dean popularized them in the movie Rebel Without a Cause , wearing jeans became a symbol of youth rebellion during the s. Examples of intentional denim distressing strictly to make them more fashionable can be seen as early as in Vogue's June issue.

Acceptance of jeans continued through the s and s. Originally an esoteric fashion choice, in the s jeans may be seen being worn by men and women of all ages. Traditionally, jeans were dyed to a blue color using natural indigo dye. Most denim is now dyed using synthetic indigo. Currently, jeans are produced in any color that can be achieved with cotton. For more information on dyeing, refer to denim and the discussion there of using pigment dyes.

In Levi Strauss introduced pre-shrunk jeans, which did not shrink further after purchase, allowing the consumer to purchase a correctly fitting size. The are almost identical to the s with the exception of the button-fly.

The Levi's Corporation also introduced a slim boot-cut fit known as and The difference between the two is the s sit at the waist line and the s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg. Ripping or distressing of jeans, though also arising naturally as a result of wear and tear, is sometimes deliberately performed by suppliers - with distressed clothing sometimes selling for more than a nondistressed pair.

Consumers wanting jeans that appear worn can buy jeans that have been specially treated. To give the fabrics the worn look, sandblasting done with chemicals or by adding pumice stone to the washing process or abrading with sandpaper is often done.

A typical pair of blue jeans uses gallons liters of water during its life cycle. This includes the water to irrigate the cotton crop, manufacture the jeans, and the numerous washes by the consumer. The production of jeans with a "used look" can be more environmentally damaging than regular jeans [28] [ citation needed ] , depending on how the waste compounds are processed.

Sandblasting and treating with sandpaper has the risk of causing silicosis to the workers, and in Turkey , more than 5, textile workers have been stricken with this disease, and 46 people are known to have died. Some companies have announced they are banning the use of sandblasting.

Despite most jeans being "pre-shrunk", they are still sensitive to slight further shrinkage and loss of color from being washed. The Levi Strauss company recommends avoiding washing jeans as much as possible. Carl Chiara, Levi Strauss director of brand and special projects, has a credo: The less you wash your jeans, the better your jeans become. Unzipped , clarifies in a response to such a criticism:. Our advice is to wash less often, but clearly, you have to judge for yourself what's appropriate.

Hot day, dirty job? Cold day, office job? Maybe you can wear them twice or more before they go back to the washing machine. Personally, if I wear a pair of jeans to work on Friday—cool climate, office job—I tend to wear them on Saturday.

And if Saturday is spent indoors and I'm not spilling food all over myself, I might even wear them on Sunday. For those who prefer to refrain from washing their jeans there have been suggestions to freeze them in order to kill the germs that cause odor. However, this advice has been disputed as ineffective and replaced with the suggestion of baking them for ten minutes at degrees Fahrenheit.

Jeans are covered under laws regarding trousers. As well, there have been some notable legal cases involving jeans specifically:. In Rome , Italy , in , a year-old driving instructor was accused of rape. When he picked up an year-old girl for her first driving lesson, he allegedly raped her for an hour, then told her that if she was to tell anyone he would kill her. Later that night she told her parents and her parents agreed to help her press charges.

While the alleged rapist was convicted and sentenced, the Italian Supreme Court overturned the conviction in because the victim wore tight jeans. It was argued that she must have necessarily had to help her attacker remove her jeans, thus making the act consensual "because the victim wore very, very tight jeans, she had to help him remove them The Italian Supreme Court stated in its decision "it is a fact of common experience that it is nearly impossible to slip off tight jeans even partly without the active collaboration of the person who is wearing them.

The day after the decision, women in the Italian Parliament protested by wearing jeans and holding placards that read "Jeans: An Alibi for Rape".

As a sign of support, the California Senate and Assembly followed suit. As of [update] at least 20 U. Wearing jeans on this day has become an international symbol of protest against erroneous and destructive attitudes about sexual assault. As of the Italian Supreme Court has overturned their findings, and there is no longer a "denim" defense to the charge of rape. In , an Indian family court in Mumbai ruled that a husband objecting to his wife wearing a kurta and jeans and forcing her to wear a sari amounts to cruelty inflicted by the husband and can be a ground to seek divorce.

In the Soviet Union , jeans were the symbol of the Western way of life. The jeans brand Rokotov and Fainberg is named after the defendants in the Rokotov—Faibishenko case , who were executed for, among other things, trafficking in jeans.

Although not outright banned, jeans were hard to come by in USSR. It was seen as a symbol of rebellion by the Soviet youth who wanted to emulate the style of film and rock stars of the West. The Soviet government resisted supplying the market with jeans as that would mean responding to the market , a capitalist principle. This led to the creation of black markets and bootlegging of jeans, which since has become an important cultural element in the history of the Soviet Union.

In , Nike, Lululemon, Under Armour , and Adidas were the most popular brands for athletic apparel among teen consumers. Fashion retailers have begun to adjust their offerings accordingly. Bloomberg reports that Levi's, which is the world's most iconic denim company, stuck to its core product denim instead of adapting to consumer trends. Distressed denim emerged from the cultural punk movement in the s. Early punks tore apart consumer goods as an expression of their anger towards society.

Denim became a key target of this politically fueled deconstruction, with both men and women donning torn pants and jackets, accessorized with safety pins and slogans. The trend became popular again in the s with the emergence of grunge fashion. If punk was "anti-fashion", grunge was "non-fashion". The grunge youth wore loose-fitting ripped jeans, flannel shirts or woolen Pendletons layered over T-shirts.

Their anti-conformist approach to fashion led to the popularization of the casual chic look, a trend which continued into the s.

You can choose skinny jeans, flares, ripped jeans or even print jeans. By mixing and matching your separates, you can create any look you like. When you think of a blazer, the classic jacket is probably uppermost in your mind and this combo is certainly a deservedly popular choice. Skin-tight ripped jeans and a pretty top with lacy panel look great when worn with a classic black blazer — sky-high stilettos add even more emphasis to your shapely legs. For a muted colour palette, try a pair of black faded jeans with fashionable rips, worn with a plain dove-grey top and wide-lapelled black blazer, with black ballet pumps for the finishing touch.

Low-rise stretch denims, together with a plain white tee and short tailored black jacket makes a simple but stylish combination, especially when you add a touch of colour with a vibrant neck scarf. A military-style buttoned blazer makes the perfect match for rolled-up jeans and a long-sleeved stretch tee, and you can make it look even better with a large-buckled leather belt and converse sneakers.

Or capture the air of the polo match with denims and a single-buttoned black jacket, worn with a white shirt with folded cuffs and knee-high boots. Making almost as strong an impression as black, blazers in navy or brown can also make just the right kind of impact. Dark blue skinny jeans with a vibrant floral print top and single-button navy blazer makes a striking combination, whilst a bolero-style navy jacket over white jeans and a striped tee gives a jaunty nautical air.

Browns and tans always look fabulous with jeans, especially when picked up by your shoes or boots. Show some Spanish matador flair with a short tailored brown blazer with decorative closure, together with black stretch jeans and a crisp white shirt — tooled leather cowboy boots lift this outfit from great to outstanding. Or wear a close-fitting short jacket over a longer pale knitted tunic and skinny jeans, with long heeled brown suede boots to make your legs look amazingly long.

A dazzling white blazer with side pockets and buttoned cuffs looks superb when teamed with ripped denim skinny jeans and a white shirt, and you can add even more dazzle by sporting a pair of high-heeled lace-up sandals. White blazers could have been made to go with faded pale blue jeans, such as an outfit with boyfriend jeans, gentle grey top with decorative neckline and soft white blazer.

And a subtle cream three-quarter sleeved blazer with matching top look amazing against dark ripped denims; neutral pointed heels and understated clutch bag are the ideal accessories. Floral print denims are also a great choice to wear with a short styled white blazer and plain white tee, or try a pair of roll-up jeans with tunic-style striped monochrome top and thigh-length white blazer with neutral platform mules for added height.

Pastel-toned pinks, baby blue and powder green also give your blazer and jeans ensemble extra feminine appeal. These are best matched with soft denim colour or white jeans, together with a delicate-hued top to keep the soft impression. A sand-coloured single-button blazer together with classic blue jeans, a three-quarter sleeved blouse and sand ballet pumps makes a beautifully understated outfit — pick out a single rainbow colour with your jewellery and clutch bag for a little zing.

Or try a delicate monochrome plaid blazer with triple-buttoned cuff detail and single front button. Worn with skinny blue jeans, a plain tee and smart Oxford brogues, this is definitely a winning combination. But of course, you can make a truly dynamic impact by choosing a bold and beautiful colour for your blazer, making it the focal point of your outfit and getting you noticed for all the right reasons.

Jewel tones such as deep turquoise, rich magenta and jade green all create a gorgeous impression, whether teamed with classic blue denim, refreshing white or streamlined black jeans.

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